Sustainable air travel, behaviour change and social media workshop.

A one day workshop organised by the EPSRC Airport Energy Technologies Network.

18th May 2011, University of Lincoln.

Online social media sites, such as Facebook, give us hitherto unachievable insight in to what our friends collectively think and do – it is perhaps unsurprising that social media has been suggested as a powerful platform to deliver behaviour change interventions based on social norms and peer pressure. Emerging research has demonstrated this potential in applications such as domestic energy consumption, fitness and diet.

This workshop aims to summarise the state-of-the-art in using OSNs and social media to facilitate behaviour change and will explore the potential of using such technology to deliver sustainable behaviour change in the context of the air-travel industry. The seminar will reveal research already in progress aimed at using OSNs to deliver behaviour change interventions in both domestic and organisational settings and explore issues pertinent to the air-travel industry such as transport to and from airports, passenger attitudes to air travel, airlines and destinations, public attitudes to air freight and sustainable food consumption, energy usage in airports and international and multi-cultural agendas.

The seminar will be hosted by the School of Engineering at the University of Lincoln and co-organised by members of the Lincoln Social Computing (LiSC) Research Centre who are research leaders in the design of social media interventions for positive behaviour change. Speakers at the workshop will include those already engaged in delivering behaviour change interventions using ICT and social media across a number of societal issues. Confirmed speakers include Prof Mark Blythe, Professor of Interdisciplinary Design from Northumbria University, Dr Tim Ryley from Loughborough University and co- investigator on the Airport Energy Technologies Network, Dr Parisa Eslambolchilar from Swansea University and co-investigator on the EPSRC CHARM project, and Dr Charles Musselwhite from the Centre of Transport and Society at the University of the West of England.

For further details please contact:

Denise Bateman dbateman@lincoln.ac.uk or Prof Shaun Lawson slawson@lincoln.ac.uk

This event is organised by the Airport Energy Technology Network (www.aeroenergytech.co.uk), which is an EPSRC funded network hosted in the School of Engineering at the University of Lincoln, and co-hosted at the University of Loughborough in the School of Civil Engineering.

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